BarCode

BarCode

Air2Web, the leading provider of enterprise grade mobile solutions on Thursday  announced the launch of AirCodez, a 2D barcode service that allows clients to use 2D QR barcodes in their promotions and campaigns.. The new solution promises to open a whole new world for brands to engage with customers in a more personal manner.

“AirCodez will change the way brands communicate with people”, said Jay Sheth, President and CEO, Air2Web India Pvt. Ltd.. “The possibilities for a brand to what it can offer its customers are immense. The regular barcodes that we see on products today can support only about 14 to 17 characters of information. 2D barcodes have the ability to embed up to 7000+ characters which allows the marketer to give instant access to information, websites, videos, reviews.2D barcodes are widely used in Japan today and are gaining momentum in Europe and USA, and I am confident by end of 2011 a number of brands will join the QR bandwagon in India as well.”

Air2Web can help clients encode different types of actions like sending an SMS, initiating a voice call, opt-in to a campaign, push a mobile Coupon, lead to a web page, initiating a video etc. into 2D barcodes that than be scanned and decoded by using a camera capable mobile phone.

AirCodez Reader is available on - J2ME, Symbian, Blackberry, it will soon be available on Android, iPhone and Windows mobile platforms. To download the reader, consumers can simply SMS ‘ACZ’ to 56161or browse to http://aircodez.com/app from their mobile. AirCodez Reader is free to download and the pricing of AirCodez will be based as per the campaign.

BarCode