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| Lady Gaga |
Lady Gaga can sport their own helmet, goggles asked cameras with the aura of a diva, but always know how to access the eccentric pop diva is in the process of designing aircraft of the same name?
Apparently, very. Robert Brunner, former chief designer of Apple (often for the design of the PowerBook credited) and now creative director of industrial design firm of ammunition, has a lot invested in the aesthetics of Lady Gaga in recent years. And so far it was worth.
For example, spent ammunition, which operates on a fee for service model and therefore to do only banks with their customers, tied his own money to Lady Gaga for the design of heart beat by Dre headphones.
Brunner has seen this week, as they proudly showed their latest collaboration at the Consumer Electronics Show: Polaroid Grey Line. (Y PCMag.com what the new Polaroid equipment.)
"It certainly has an aesthetic design. Although generally in fashion, she is very intelligent, focused woman with great ideas to do what we do," Brunner springs. "I think the most interesting thing I found most of what is creative director of Polaroid not only a celebrity for her. She sees it as a reflection of himself."
The design process for consumer electronics with Lady Gaga is more like the implementation of the exchange of ideas and current, every few months, Brunner Gaga is to meet in person to brainstorm product ideas meninges. Then to go back to concept development. Because of the pop star planned, these concepts usually by e-mail or telephone. Brunner said in general very sensitive and can be constructive criticism.
She and her team are very respectful of what we do, there are a lot of mutual respect, "he said." There is always a risk of association with celebrities because the people want to be in the context of making things for someone . But the work to be made with Gaga exciting and fun. "
Perhaps the most valuable of all, at least from a marketing point of view is inconsistent experience Gaga demographic: young people.
"She is very available to their fans - in fact, refers to them as their" little monsters. - Brunner said, "and who knows what about them, what they know is interested," "It is clear that a large part combines the appeal of the Polaroid with the public."
"She has a pretty aggressive."
Apparently, very. Robert Brunner, former chief designer of Apple (often for the design of the PowerBook credited) and now creative director of industrial design firm of ammunition, has a lot invested in the aesthetics of Lady Gaga in recent years. And so far it was worth.
For example, spent ammunition, which operates on a fee for service model and therefore to do only banks with their customers, tied his own money to Lady Gaga for the design of heart beat by Dre headphones.
Brunner has seen this week, as they proudly showed their latest collaboration at the Consumer Electronics Show: Polaroid Grey Line. (Y PCMag.com what the new Polaroid equipment.)
"It certainly has an aesthetic design. Although generally in fashion, she is very intelligent, focused woman with great ideas to do what we do," Brunner springs. "I think the most interesting thing I found most of what is creative director of Polaroid not only a celebrity for her. She sees it as a reflection of himself."
The design process for consumer electronics with Lady Gaga is more like the implementation of the exchange of ideas and current, every few months, Brunner Gaga is to meet in person to brainstorm product ideas meninges. Then to go back to concept development. Because of the pop star planned, these concepts usually by e-mail or telephone. Brunner said in general very sensitive and can be constructive criticism.
She and her team are very respectful of what we do, there are a lot of mutual respect, "he said." There is always a risk of association with celebrities because the people want to be in the context of making things for someone . But the work to be made with Gaga exciting and fun. "
Perhaps the most valuable of all, at least from a marketing point of view is inconsistent experience Gaga demographic: young people.
"She is very available to their fans - in fact, refers to them as their" little monsters. - Brunner said, "and who knows what about them, what they know is interested," "It is clear that a large part combines the appeal of the Polaroid with the public."
"She has a pretty aggressive."
