Team India captain Mahendra Singh Dhoni recently shot for a bike ad in the city with wife Sakshi. This is their first commercial together. The question being asked is ‘will it click?’
Which pair do you think sizzles more in ads — Shah Rukh and Gauri or Virat Kohli and Genelia D’Souza? Our bet is that most of you will vote for the swashbuckling cricketer and the sexy starlet over King Khan and his wife. Even Dhoni, who is the current darling of ad film-makers, might not pull it off with wife Sakshi, when compared to say, Purab Kohli and Deepika Padukone in the Nescafe campaign.
Advertisement gurus feel there’s something about real-life couples which, when paired together in ad campaigns, do not seem exciting. For example, in the latest Fastrack ad where naughty airhostess Genelia D’Souza tries to seduce Virat Kohli, there seems to be a chemistry between the two which Gen Y immediately identifies with.
“Unconnected couples can pull off more interesting stories because there is always the surprise element. What will they do? It gets the imagination going and makes it more interesting than a married couple. A real husband-wife cannot play the role of a couple trying to woo each other anymore. Nor can they play the part of two strangers meeting in a strange place,” says Prathap Suthan, CCO, iYogi, and chief explorer — The Advisory.
Brand expert Harish Bijoor says, “A set of new faces working together in an ad, like Genelia D’Souza and Virat Kohli for Fastrack, works much better. The chemistry between a new couple is much more. Sadly, a marriage or a relationship sublimates chemistry to a lowest common denominator level.”
Months before the ad was out, everyone looked forward to see Shah Rukh and Gauri together. But once it was released, the hype fizzled out. Verdict: The ad is quite boring. Even undisputed actors like Jaya and Amitabh Bachchan failed to make the cut when seen together in a jewellery ad. Veteran ad man Alyque Padamsee says, “A household brand such as Amitabh and Jaya Bachchan always has a good impact on people but if ads starring Genelia and Virat are doing well, their success carry the hint of a possible future romance.”
Ad makers also consider how much the stars connect with the target group. A perfect example of this is the Ram Charan Tej and Deepika Padukone campaign. Mark Samuel, assistant director, JWT Mindset Hyderabad, says, “The recent Pepsi campaign saw Deepika Padukone with local superstar Ram Charan. The ad created wonders all over AP as it stuck the right chord with people.”
Which pair do you think sizzles more in ads — Shah Rukh and Gauri or Virat Kohli and Genelia D’Souza? Our bet is that most of you will vote for the swashbuckling cricketer and the sexy starlet over King Khan and his wife. Even Dhoni, who is the current darling of ad film-makers, might not pull it off with wife Sakshi, when compared to say, Purab Kohli and Deepika Padukone in the Nescafe campaign.
Advertisement gurus feel there’s something about real-life couples which, when paired together in ad campaigns, do not seem exciting. For example, in the latest Fastrack ad where naughty airhostess Genelia D’Souza tries to seduce Virat Kohli, there seems to be a chemistry between the two which Gen Y immediately identifies with.
Brand expert Harish Bijoor says, “A set of new faces working together in an ad, like Genelia D’Souza and Virat Kohli for Fastrack, works much better. The chemistry between a new couple is much more. Sadly, a marriage or a relationship sublimates chemistry to a lowest common denominator level.”
Months before the ad was out, everyone looked forward to see Shah Rukh and Gauri together. But once it was released, the hype fizzled out. Verdict: The ad is quite boring. Even undisputed actors like Jaya and Amitabh Bachchan failed to make the cut when seen together in a jewellery ad. Veteran ad man Alyque Padamsee says, “A household brand such as Amitabh and Jaya Bachchan always has a good impact on people but if ads starring Genelia and Virat are doing well, their success carry the hint of a possible future romance.”
Ad makers also consider how much the stars connect with the target group. A perfect example of this is the Ram Charan Tej and Deepika Padukone campaign. Mark Samuel, assistant director, JWT Mindset Hyderabad, says, “The recent Pepsi campaign saw Deepika Padukone with local superstar Ram Charan. The ad created wonders all over AP as it stuck the right chord with people.”
