Standard Chartered Bank announced a S$9.75 million sponsorship of the Standard Chartered Marathon Singapore (SCMS) until 2013. This is the largest-ever corporate sponsorship for a running event in Singapore.
Standard Chartered Bank’s long-term commitment with marathons spans over a decade, with the bank backing nine marathons globally, including the SCMS. The three-year sponsorship deal for the SCMS is one of the bank’s largest and on-going sponsorships of a sports event in Singapore.
CEO of the Singapore Sports Council, Mr Lim Teck Yin, who is also the Chairman of the SCMS 2011 Organising Committee, thanked Standard Chartered Bank for their unwavering support of sports in Singapore. Apart from the SCMS, Standard Chartered Bank is also a long term supporter of Singapore Rugby, having contributed more than S$3 million since 1997 to support the growth of youth rugby in Singapore.
Said Mr Lim: “The SCMS is one of SSC’s and Singapore’s most successful and recognisable partnerships with a major corporation. The marathon is an excellent example of how sports can raise brand awareness, build market share and win customer loyalty for a corporate investor. SSC hopes to see more companies coming forward as our partners in sport.”
The SSC will “continue to work hand-in-hand with Standard Chartered Bank and our partners” to create more successful SCMS editions over the years, said Mr Lim. “The inaugural Standard Chartered Marathon Singapore 2010 set the bar very high, but Singapore is known for its innovation and service excellence. We plan to have some new twists to make the event even more enjoyable for marathon fans from Singapore, the region and beyond. This is the People’s Race.”
The SCMS attracted a record 60,000 participants in 2010. Details of the SCMS 2011, including the routes, categories for participation are expected to be announced by race organiser SSC towards the end of June 2011. The information will also be available on the Marathon’s website at www.marathonsingapore.com and on www.facebook.com/marathonSG.
Standard Chartered Bank’s long-term commitment with marathons spans over a decade, with the bank backing nine marathons globally, including the SCMS. The three-year sponsorship deal for the SCMS is one of the bank’s largest and on-going sponsorships of a sports event in Singapore.
CEO of the Singapore Sports Council, Mr Lim Teck Yin, who is also the Chairman of the SCMS 2011 Organising Committee, thanked Standard Chartered Bank for their unwavering support of sports in Singapore. Apart from the SCMS, Standard Chartered Bank is also a long term supporter of Singapore Rugby, having contributed more than S$3 million since 1997 to support the growth of youth rugby in Singapore.
Said Mr Lim: “The SCMS is one of SSC’s and Singapore’s most successful and recognisable partnerships with a major corporation. The marathon is an excellent example of how sports can raise brand awareness, build market share and win customer loyalty for a corporate investor. SSC hopes to see more companies coming forward as our partners in sport.”
The SCMS attracted a record 60,000 participants in 2010. Details of the SCMS 2011, including the routes, categories for participation are expected to be announced by race organiser SSC towards the end of June 2011. The information will also be available on the Marathon’s website at www.marathonsingapore.com and on www.facebook.com/marathonSG.
