For Southwest, 40 is a magic number. The airline just turned 40, so it will celebrate by holding 40 conservation projects from the East to West Coasts of the U.S. during its "Conservation In Action Tour," which started last Friday in Southwest's home town of Dallas. Sony, American Eagle Outfitters, and The Coca-Cola Company are sponsors of the tour.
Southwest employees will team up with the Student Conservation Association (SCA). Over 700 Southwest employees participated in the first projects in Dallas, which included work on behalf of Rochester Park, the Texas Trees Foundation, and Trinity River Audubon Center.
A special Southwest Airlines biodiesel RV will travel the country all summer long, completing 40 projects and stopping in 25 cities. Southwest is pitching the tour on YouTube and following the tour on its Facebook page and on Twitter.
Southwest has also set up a microsite that provides the dates and locations of the conservation projects and gives Southwest employees, along with the general public in those cities, the ability to sign up to participate. The website features videos and photos in support of the tour. The SCA is blogging about the tour, providing "road reports" of happenings in each city.
SCA is a nonprofit organization that enlists high school and college students in such conservation projects as cleaning up communities, restoring national parks, and preserving cultural landmarks.According to Casey Welch, who works in community relations for Southwest, "The charitable partnership between Southwest Airlines and the SCA will advance the Association's mission of building the next generation of conservation leaders by expanding green service and job readiness opportunities for high school and college-age individuals nationwide. Southwest is committed to youth leadership and community involvement, as well as our environment, and we believe that this charitable partnership with SCA further exemplifies our dedication to these causes."
Southwest is SCA's "official airline," and Southwest and SCA have been working together since early last year. The relationship is a particularly good fit for Southwest, given the airline's active role in environmental initiatives. Southwest is currently involved in efforts to reduce its environmental impact through flight efficiencies, "Green Plane" testing, improved ground equipment, recycling efforts, and other initiatives.
Southwest continues to lead be a leader in the airline business in growth and profitability. Earlier this year, the airline revised its frequent traveler rewards program and not all passengers were happy about it. Southwest tried to overcome any objections with the launch of its "red tape"campaign, suggesting that its program was less restrictive than any other airline's frequent traveler program.
Southwest employees will team up with the Student Conservation Association (SCA). Over 700 Southwest employees participated in the first projects in Dallas, which included work on behalf of Rochester Park, the Texas Trees Foundation, and Trinity River Audubon Center.
A special Southwest Airlines biodiesel RV will travel the country all summer long, completing 40 projects and stopping in 25 cities. Southwest is pitching the tour on YouTube and following the tour on its Facebook page and on Twitter.
Southwest has also set up a microsite that provides the dates and locations of the conservation projects and gives Southwest employees, along with the general public in those cities, the ability to sign up to participate. The website features videos and photos in support of the tour. The SCA is blogging about the tour, providing "road reports" of happenings in each city.
Southwest is SCA's "official airline," and Southwest and SCA have been working together since early last year. The relationship is a particularly good fit for Southwest, given the airline's active role in environmental initiatives. Southwest is currently involved in efforts to reduce its environmental impact through flight efficiencies, "Green Plane" testing, improved ground equipment, recycling efforts, and other initiatives.
Southwest continues to lead be a leader in the airline business in growth and profitability. Earlier this year, the airline revised its frequent traveler rewards program and not all passengers were happy about it. Southwest tried to overcome any objections with the launch of its "red tape"campaign, suggesting that its program was less restrictive than any other airline's frequent traveler program.
