Go Daddy is breaking from its Super Bowl advertising tradition by rolling out a special commercial featuring Danica Patrick during this weekend’s Indianapolis 500.
Scottsdale-based Go Daddy plans to bring its touch to a new commercial set to air during the race on ABC. It’s a continuation of one that ran during the Super Bowl.
“This commercial is fun, edgy and slightly inappropriate — it’s about as GoDaddy-esque as it gets,” said Go Daddy CEO and Founder Bob Parsons, who is the architect of the company’s edgy advertising campaigns. “This ad starts in a garage and ends up, well, it’s safe to say it puts Danica in an environment few people have ever seen her in.”
Patrick is driving in the Indy 500 with her car sponsored by Go Daddy. She will be starting in the middle of the ninth row.
Scottsdale-based Go Daddy plans to bring its touch to a new commercial set to air during the race on ABC. It’s a continuation of one that ran during the Super Bowl.
Patrick is driving in the Indy 500 with her car sponsored by Go Daddy. She will be starting in the middle of the ninth row.
